About.com was founded in 1996 as a website content developer company. This was taken over by The New York Time Company in March 2005. It is the leader amongst all the content developer sites on the Internet. It offers about 1.5 million 100% original articles on various topics grouped into 22 categories, which are called channels. With a team of 570 expert professionals known as guides, About.com is a leading company providing rich and expert content, which helps users in taking important division. Now About.com is one of the top 10 content sites on the Internet. Covering different varieties of topics from various fields – about.com is most useful to the users and is most relevant as there are regular additions in the contents totaling about 3000 additions every week. With its constant growth it is attracting more and more advertisers and visitors everyday.
The main service offered by about.com is trustworthy advice and contents to the users. The contents are very friendly and accurate and are always to the point. The contents are very easy to read and understand. Although there is no unnecessary flowery language, still the contents are entertaining.
- Guides – The Jewels of About.com
About.com has a team of 570 guides who are extremely professional, trained and having the highest levels of knowledge and expertise in their particular field. The credentials of the guides are very high and they are well trained to provide best quality of services to the customers. They are recruited and placed based on their education and technical knowledge in a particular field. Te guides are highly dedicated to provide most efficient services, which have won them many awards and laurels. Many of the contents written by guides of About.com are ranked as ‘Best of the Web’. The guides also place blog related to their topics regularly and also provide a forum for discussion related to their topic. All the guides are freelancers and they choose their own hours of work.
- Channels – The Directory of About.com
The total contents of about.com are categorized and grouped under few well-known heads, which are referred to as channels. This grouping and dividing information under different heads narrows the search time of a user and they are able to find their required information more easily. The few most popular and visited channels of About.com are Business & Finance, Computing & Technology, Home & Garden, Parenting & Family, Health & Fitness, Food & Drink, Automotive and entertainment etc. The travel section is particularly useful with expert writers on each region.
An advertiser can get the most effective mileage for his products at about.com because here the number of visitors is rising constantly. About.com helps the advertisers target and reach to maximum number of audience in so many ways by offering various packages to the advertisers. With the help of Behavioral Targeting, Performance Targeting and Article Targeting it has gained immense success in targeting various levels of customers.
edit Acquisitions of About.com
About.com is becoming a giant leader by constantly adding to its acquisitions. Recently it has acquired Consumersearch.com, UcompareHealth.com, and Calorie-count.com etc., leading consumer & health related websites on the Internet.
edit Visitors of About.com
It has about 34 million unique visitors every month with a male and female ratio of 36:64. Visitors seek main information on technology, fitness, home products etc. Visitors also use about.com to rent movies or plan a leisure trip.
edit Corporate Governance and Code of Business Ethics
About.com is guided by the corporate governance principles of its parent company, The New York Times Company. The Directors, Management, staff are all expected to abide by the corporate governance principles and follow the code of ethics in business practices as laid down by the company. No act of anyone related to the company should be unethical, immoral or detrimental to the society’s interests.
edit Social Responsibility
The social responsibilities of the company include responsibilities towards the visitor’s community. The company undertakes to provide them with quality articles with no misleading contents or any immoral contents which are harmful to the society’s interests.
edit Mission and Vision
About.com’s mission is to provide quality contents and information to its users and visitors on almost everything. It plans to provide one single roof solutions to all the queries and search enquiries of the internet community. It plans to bring a solid team of professionals under its umbrella and further strengthen them to accomplish its vision of becoming world’s topmost content provider on the web. By and large it is moving towards it at a steady pace. Steadly strengthening it's travel information section also.
- 249 W 17th St, 2nd Floor
- New York NY 10011 US
- About.com, Inc., Nayden Naydenov
- +1 212 204 4000, Fax: +1 212 204 1521
edit Additional Information
edit Related Domains
edit External Links
How visible is your website?
A better home page will help you show up in search results.
|Titles & Headings|
|Links & Images|
|Search Engine Friendliness|
See how your digital marketing stacks up,
and get ahead.
How easily can your site be found around the Web?
|value for Google crawl date|
|value for Bing indexed pages|
Home Page Analysis
The Home Page Analysis helps you understand how a site's home page appears to both search engines and site visitors.
About.com Home Page Analysis Summary
Titles & Headings
The title and headings on the home page tell people and search
engines what a website is about.
Analyze the title & headings of the home page for free or the entire site.
Links & Images
Relevant links to other sites are good for people and search
engines. Images on a web page should be described for visually impaired
visitors and search engines.
Analyze the links & images of the home page for free or the entire site.
Search Engine Friendliness
A few simple technical fixes can make any site show up better in
The title of a web page appears in search results as the link to that page. Learn more ...
The title of a web page appears as a clickable link in search results and bookmarks. A descriptive, compelling home page title with relevant keywords can increase the number of people visiting the site.
Search engines view the text of the title tag as a strong indication of what the page is about. Accurate keywords in the title tag can help the page rank better in search results.
A title tag should have fewer than 70 characters, including spaces. Major search engines won't display more than that.
The title tag of your home page (and any other page on your site) should not contain the site’s domain name or URL. These will appear near the title in search results, so use your 70 characters to tell people what the page is about. The title tag should not contain any HTML, because it will be displayed incorrectly or not at all.
- Good: This web page has a title tag.
- Good: The title tag is a good length.
- Warning: The title tag should not include the website’s domain name.
- The title of this site's home page:
- “About.com: Need. Know. Accomplish.”
The H1 heading is an important sentence or phrase on a web page that quickly and clearly tells people and search engines what they can expect to find there. Learn more ...
Just one H1
In most cases, a web page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game the search engine algorithms.
Search engines look for an H1 heading to determine what a page is about. Human visitors do, too.
Content and placement
The H1 heading appears on the web page itself, unlike the page title, which people will see mostly in search results.
The H1 tag (which contains the H1 heading) is usually listed first among the other heading tags for a page. None of the major search engines, however, will penalize a site for listing H2 through H6 tags ahead of the H1 tag.
- Problem: This web page does not have an H1 heading. It should have one.
About.com in search results
You can see below how most search engines will display this site's home page in search results. The title is used as the link to the page, and the meta description appears below the title.
About.com is a valuable resource for content that helps people to solve the large and small needs of everyday life.
Your website's robots.txt file can tell search engines to ignore parts of your site. Learn more ...
Website owners usually use robots.txt to let search engines know which pages or sections of their site shouldn't be indexed for example, web contact forms, print versions of web pages and other content that's duplicated elsewhere on the site. Robots.txt can also be used to request that specific robots not index a site. For more information, read How To Use Robots.txt.
Search engine robots
You'll need to know the names of specific search engine robots - or "bots" – if you’re going to exclude any or all of them from any part of your site.
- Google’s bot is called Googlebot. Google is the world’s largest search engine, and is where many people discover new websites.
- Bing’s bot is called msnbot. Bing also provides search results to people using Yahoo to search the Web. Together, Bing and Yahoo are the second largest search resource, after Google.
- Baidu’s bot is called Baiduspider. Baidu is a major search engine in China, and the number of people using it is increasing rapidly.
- AboutUs.org’s bot is called AboutUsBot. To create a Site Report, AboutUs uses crawling technology that’s similar to what search engines use.
- Good: This website’s robots.txt file is not blocking major search engines from crawling its pages. Your website can appear in any engine’s search results.
This website can live at www.About.com or About.com. It's best for your site's visibility to live at just one URL, or web address. You'll want to create a 301 redirect to the URL you choose from the other URL. Learn more ...
Choose one or the other
If the same web page exists at two different URLs, people can choose to link to one or the other. Links from other sites to your website are valuable — they tell search engines that your site is important to people. By splitting valuable links between two identical pages, you're diluting the power of those links to help a page rank higher in search results.
Learn more about why you should have just one home page: Read Twin Home Pages: Classic SEO Mistake
- Good: Your website resides at www.About.com, and About.com is permanently redirected to it.
Search Engine Visibility
Check this site's prominence around the web and in major search engines.
Date Last Crawled
|value for Google||?|
|value for Bing||?|
Check this site's presence on news sharing and community sites.
Social Media Visibility
|value for Digg||0|
|value for Dmoz||0|
|value for Google Groups||210|
|value for Yahoo Answers||663,712|
Below we show domains that redirect to About.com.
We survey every domain on the Internet ending in .com, .net, or .edu to see if any redirect to this website. Large or famous websites like Amazon.com often have many sites redirecting to them.
Domains that redirect to the home page of About.com
Capture visitors who type the wrong name
It can make a lot of sense to redirect a domain to an existing web page. For example, many people are likely to type wikipedia.com when they are really looking for wikipedia.org. Creating a redirect from wikipedia.com to wikipedia.org helps these people get to the site they want.
Domains that redirect to a page within About.com
Get people to a specific web page
We have not found any domains that redirect to pages within About.com.