AbstractDynamics.org design, economics and culture services
Title
Abstract Dynamics || _..-.._
Description
Espresso Counter-Cultures
Ritual Coffee pulls one of the two or three best espresso shots in San Francisco, but it's not the coffee that hit me when walking in, but the laptops instead. I spent nearly four years living and working out of a carry on bag, so I'm certainly no stranger to cafe's filled with laptops, but I can't recall ever walking into a storefront so large are so completely overflowing with white people lined up and devoted to the screen. I couldn't quite tell if it was a sweatshop for freelancers or a sweatshop for laptops, but there certainly was way too much work going on to classify this place as a cafe. In fact the main thing that seems to distinguish it from an open plan office with an expensive espresso machine is that you need to fight for a deskspace... That and there are people there trained to pull that coffee deliciously.
I've been spending far too much time and money on delicious coffee lately. Ritual is part of the new school of American coffee, the post Starbucks wave of shops that aim to distinguish themselves via an obsessive devotion to the perfectly pulled espresso shot. Visually this tends to manifest itself in the rosetta, or latte art, that the barista will cap off your milky drinks with. But the root identifier is probably behind the counter or in the office, where you'll likely find a devout fan (or perhaps knowledgeable critic) of David Schomer of Seattle's Espresso Vivace. Through books, videos, and extensive semi-scientific experimentation Schomer is the lead evangelist or perhaps religious leader of the next generation coffee house.
The last few weeks have taken me from New York to Montréal to San Francisco and inevitably to these new coffee shops. Coffee shops that all seem to share the same awkward discord between the two sides of the counter. Coffee shops once came in two flavors, local and Starbucks (a category that of course includes Starbucks many corporate imitators.) Follow the online trails to your local espresso obsessive shop though and more likely find a space that feels like a teenager struggling to grow out of local and into something that maybe doesn't quite exist yet. Perhaps it's the counter Starbucks, perhaps it's the future replacement, or maybe something else entirely.
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English
Contact
- abstract retail
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- Brooklyn NY
- United States 11222
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- +1.7183898843
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- Alexa: AbstractDynamics.org
