Accusell.com
Title
Retail Business Solutions, LLC
Description
Excerpted from the website:
- In 1996, after more than 25 years of work in the music industry, I instituted the Retail Business Solutions Company. It started and continues as a quest to develop business management systems and training programs to help musical instrument retailers compete in a retailing environment that undermines the predictability and expectations of time proven sales and marketing programs. Computer technology, communication links and global logistics give customers the option to bypass the traditions of shopping local storefronts to compare and buy instruments. Competition now requires musical instrument storefront retailers to operate as profitable specialists who create unique values through proprietary one-on-one relationships with their qualified customers. More than ever, the customer relationship is the epicenter of a profitable retail business model. And the lifetime sales value of a customer is the new financial metric of business longevity. Business author Joe Pine coined the phrase mass customization: front line sales people must know exactly what to offer their potential buyers in a disordered and time compressed shopping environment. And they need the selling skills to add superior value within the proposal to buy that overcomes the seductions of their customer's wallet from the rest of the retail world. We believe that musical instrument stores have been shoved into this brave new retail world. Business as usual no longer is!
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