AdCentricity.com
Wiki edit
edit Digital Advertising Out Of Home (OOH)
ADCENTRICITY is an expert digital advertising out of home media (OOH) strategist. It offers the largest collection of digital advertising OOH media with more than eighty network partners and more than 140,000 place-based and retail screens. ADCENTRICITY supports both brands and agencies; it understands what works within digital advertising OOH media and is the only coast to coast provider within North America. With its service, unmatched insight, advanced media platform and in-depth research, ADCENTRICITY delivers intelligent media planning decisions and effective media investments.
It has become increasingly difficult within today's complex and confusing media environment to effectively reach consumers. Digital OOH delivers compelling and relevant messages to consumers throughout their day, in a variety of settings.
edit What is Digital Advertising OOH?
Digital advertising OOH consists of strategically placing LCD screens in premium consumer viewing positions such as: Doctor's offices, taxi's, restaurants, bars and retail shops. Digital advertising OOH provides one of the greatest opportunities to have direct communication with a consumer.
The out of home advertising OOH screen is controlled by a software system that plays a closed loop of content and is intended to provide information and/or entertainment relevant to viewers.
edit Approaching your Digital Advertising OOH Plan
ADCENTRICITY uses strategic research and planning in order to get your company the results it demands. ADCENTRICITY uses a combination of demographic, geographic and venue variables in order to reach your targeted consumer audience.
- Demographic: Desired or researched consumer profiles
- Geographic: Advanced geographic plotting segment to define geographic areas
- Channel Planning: Seventeen categories and sixty sub-categories for venue types
- Dynamic Mix Planning: Unlimited permutations of demographic, geographic and venue variables.
edit ADCENTRICITY's Digital OOH Campaigns
ADCENTRICITY has worked on a wide variety of digital out of home campaigns. It has supported leading brands and agencies in connecting with consumers in meaningful ways that often lead to surprising results. Clients include:
- Samsung
- Royal Bank
- Barack Obama
- Ontario Liberal Party
For a more complete list of ADCENTRICITY's work, click here.
edit Contact
Network Media Sales Inquiries
- Contact Graeme Spicer for information regarding ADCENTRICITY working for you at: (416) 597.6555 or
.
Campaign Support Inquiries
- For support or questions regarding a live campaign, please contact Laurie Freudenberg at: (416) 597.6661 or
Media contacts:
For media relations or requests for comments, please contact: Dotted Line Communications
- Aimee Yoon, Partner
(646) 678.4980
- Denise Welch, Vice-President
(781) 849.2022
- Chelsey Wiggins
(416) 597.1652
edit Address
- New York:
260 Madison Avenue, Suite 8082 New York, NY, 10016 1.866.611.3664 x 205
- Chicago:
12 N. Stratford Rd. Arlington Heights, IL, 60004 1.866.611.3664 x 202
- Toronto:
439 King St. West, 3rd Fl. Toronto, ON, M5V 1K4 1.866.568.3142
edit External Links
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