AdWords.Google.com - Resources on keywords (adwords) for advertisers edit this microsummary

edit Adwords Policies

One of the important purposes of the website is to state the policies of Google with respect to its Adwords program. These policies cover not only the ads but also the content of the website being advertised itself. It mentions the products and services that can't be advertised through this program.

edit Resources and Tools for Advertisers

In addition to mentioning its policies, Google also offers resources for making the campaigns of its advertisers a success.

One of the most important tools in this regard is its Keyword Tool. It offers information such as the number of times a keyword was searched during the last month, related terms for each keyword and the number of times each of those related terms was searched etc. The tools is especially useful in that it gives you an idea of the competitive landscape for any keyword.

Over the years, AdWords has become so complex that thousands of professional agencies which have the ability to manage your AdWords campaign from scratched have entered the field. Google, however, has tried to simplify things for advertisers by offering them an AdWords Editor. This is designed to give advertisers take control of their own campaigns by allowing them to download and edit their account and get in touch with other AdWord users.

Google also offers help articles for advertisers as well as a forum where they can discuss various Adwords related issues with other users or ask any questions they might have.