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I enjoy those Mac commercials featuring John Hodgman and Justin Long, and heck, give them credit for being the only commercials on right now I'll actually stop and watch rather than skipping over them with my TiVo. However, while I find them funny and well-executed, something about them has been sticking in my craw. Do they really change anyone's mind? Haven't PCs always been for people more interested a machine that can do "boring" stuff like make documents and spreadsheets while Macs have always been for those who want to be more creative? I'm being stereotypical, I know, but generally speaking, those are the types of people who buy these machines, right? It seems that once you get past the humor of the commercials all they're really saying is what people already know.
But I think the ads are for the people who just use computers to check their email/myspace accounts. These people are probably also the type that may be influenced by ads in general.
2. You're right that PC's are for boring stuff, and Macs are for creative - but this goes beyond accountants versus designers, IMO.
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