HOT or NOT
One late Tuesday afternoon, Jim mentioned to my brother Tony and I that he thought a girl we recently met was a perfect 10. Meanwhile, I was drinking. Ever hang out with your friends drinking and come up with a totally crazy idea based on something someone said? Well, that's exactly what happened.
Jim built the site in a few days, and then HOTorNOT was "launched." Actually, all we did was email a bunch of our friends, telling them about the site. Within an hour, we started getting submissions to the site from people we didn’t know! It turns out that everyone we sent it to had passed it on to their friends too.
Word started spreading fast, and within a few months, there were articles about HOTorNOT in a bunch of newspapers and magazines like Salon.com, BusinessWeek, Playboy, and Slashdot. We were amazed by the interest- we made Entertainment Weekly’s "It" List, cited as among the 100 most creative people in entertainment, won a People’s Voice Award at the Webby's, and showed the site off on the Sally Jessy Raphael show. We heard that Conan O’Brien and Letterman even talked about the site.
- Eight Days, Inc., Inc. Eight Days
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