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Title: Marketing to the Mindset of Boomers and Their Elders Sub-title: Using Psychographics and More to Identify and Reach Your Best TargetsAuthors: Carol M. Morgan and Doran J. Levy, Ph.D. Hardcover, 383 pages 1st edition (August 2002) ISBN: 0-9705605-1-6 Buy this book About the authors Reviews from the experts Learn how to understand the mature market. Read Quirk's article.