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Customer Relationship Management ( CRM ) is a business solution that tracks information about customers & prospects, competitors, companies & people, sales, and about the business itself.

CRM is an IT industry term for methodologies, strategies, software and other web based capabilities that help an enterprise organise and manage customer relationships. CRM systems cover one or several of the customer-facing areas of sales, marketing and service.

The term eCRM is a business solution that incorporates web-browser technologies to access critical information 'live' via an Intranet, the Internet and the world wide web.

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