BelowTheBelt.com.au
Title
Men's Underwear, Male Underwear, Men's Underwear.
Description
About Below the Belt
Below the Belt was established in 2003 to meet the increasingly discerning needs of the male consumer and to fill a void in the Australian retail market, for a concept store specialising in men’s underwear and accessories.
At Below the Belt our strategy has been to obtain a deep understanding of the men’s underwear market to enable us to meet our customers needs and exceed their expectations. We have conducted significant consumer and market research to ensure that we have the right product, at the right price easily accessible to our customers, both on-line and in-store. To fully reflect the lifestyle needs of our customers, the Below the Belt product range also includes singlets, socks, pyjama’s, bathers, belts and various accessories.
Our Vision
Our aim is to become the leading specialty retailer of men’s underwear; to simultaneously be at the cutting edge of product direction, marketing, information systems and human resource management.
Logos
