| Domain Info
|
|---|
| |
| Map
|
|---|
| |
| AboutUs Badges
|
|---|
 |
edit Bioniq Strategic Marketing
A hybrid between a strategic marketing consultancy and a web technologyfirm, Bioniq helps businesses achieve dramatic performance improvements through enhanced marketing insight, visual design, and web development.
edit Description
Our experience ranges from managing integrated solutions to consulting on specific projects. The results of our methods and services not only align and optimize your customer interaction Touchpoints, but directly impact your ability to identify, understand and effectively communicate with your prospects and customers.
We realize that each company has unique requirements, capabilities, resources, and project timelines. That's why we provide a flexible portfolio of services and successful solutions that allow our clients to choose how to engage our expertise.
Our Core Capabilities include:
Microsoft SharePoint Solutions
Our approach, known as Touchpoint IQ™, is our strategic marketing methodology that effectively enables companys to gain a strategic overview of their marketing efforts and to apply that knowledge to significantly improve the effectiveness.
Built using best practices and years of experience, Touchpoint IQ™ helps you clearly see where you are now, and lays out the potential paths that will get you where you want to be.
What is a Touchpoint?
Every point of contact with your current and prospective customers is a "Touchpoint". They range from ads, websites, and sales process experience, to how the phone is answered.
Why is this important?
The consumer today is increasingly flooded with information from various sources. This increase makes identifying and acquiring customers more complex. And as the complexity of the buying process increases, the experiences customers have with Touchpoints become more involved and more important than ever.
However, trying to control every Touchpoint can be an overwhelming and costly endeavor. The need to ensure that the only the most relevant Touchpoint are maximized is equally as important.
The Touchpoint IQ Methodology
Bioniq's Touchpoint IQ™ is a systematic way of discovering your Touchpoints and using that knowledge to better control the most important interactions that fuel customer acquisition, drive word-of-mouth referrals and ensuring retention of the right customers.
Like a road map, Touchpoint IQ™ doesn't tell you where to go or what road to take—but is very useful in helping you figure out where you are and what paths will be most effective. Essentially, it bridges the gap between strategy and tactics, and provides nimble marketing planning and execution.
Benefits of Touchpoint IQ:
It is customer-centered Determines where you're most effectively reaching customers Identifies the Touchpoint or tactical tools that would reap the greatest rewards Charts your competitors to gain a greater understanding of their strategies and tactics Ensures brand consistency and a host of other insights
We provide the following Touchpoint Marketing services designed to make your Touchpoints work in tandem and revitalize your marketing efforts:
Touchpoint Inventory and Audit
We'll inventory your Touchpoints, cataloging their attributes, and audit their performance. Working together we'll brainstorm over a broad range of issues to help identify each and every point of contact that exists, and assesses its importance and value in the customer experience.
Touchpoint Mapping
This technique illuminates the activities or paths a customer will go through in moving from awareness-to-purchase, and enables a company to focus its effort on communicating its products and services to its most promising prospects and customers.
Touchpoint Alignment and Optimization
With your Touchpoints Inventoried and Mapped, we then look for ways to change, improve, or create new Touchpoints that will have the most impact. These changes or improvements are implemented thought the following capabilities:
Web Development and Technology
Microsoft SharePoint Solutions
| 4 Oct. 2006 |  | | 
|
