BrandMalaysia.com

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Brand New Malaysian

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About Brand New Malaysian: The brand Malaysia project

The common misconception that this blog is purely about branding can be forgiven, for I did start out talking a lot about that when I started blogging at Looks Easy.

I still blog about my views on branding, but over at Brand New Resource, located on this same domain. That blog represents a more advanced outlook on merging the branding models with realistic business goals and outlooks.

It would be unfair to say that this blog is not about branding at all. The Brand Malaysia has undergone serious questioning of late, not at the very least by this bloggers. In marketing terms, branding is a holistic issue that needs to be addressed at every level, internally and externally. It would be horrifically unfair to say that in my own small way, I am trying to demonstrate that Brand Malaysia is not about what is purely said by certain parties, their interest notwithstanding. The Brand Malaysia I am reffering to here is about the people, redefining their lives as changes envelope us everyday, and in our own way redefining ourselves as a Brand New Malaysian everytime we embrace that change, for the betterment of our lives.