BrandPerspectives.com
Title
Brand Perspectives
Description
Excerpted from the website:
- August 28, 2006
- As the importance and power of brands continues to creep up the scale of corporate awareness, marketers are scrambling to find ever more evocative (scratch that: make it “provocative”) ways to describe the relationships that the buyers of products and services have with brands. I grant you, we agency and consulting types are doing a great job confusing marketers. Now they can’t focus on driving sales through the door until they figure out how to make a “Lovemark.” Customer intimacy is more important than customer relationships, and those are pretty important too.
Languages
English
Additional Information
Related Domains
External Links
