BrandSimple.com promotes a book by Allen Adamson concerning corporate branding.
Title
BrandSimple: How the Best Brands Keep it Simple and Succeed
Description
Excerpted from the website:
- While there once was a time when Ivory was soap, Maxwell House was coffee, and IBM was computers, it’s an obvious understatement to say the world has long since changed. In addition to the vast cultural, social, and geopolitical changes that have affected the business of brands, there are simply more brands out there – an almost preposterous number of brands. And as a more-is-more nation, this increase in the number of brands has been accompanied by an increase in the number of branding firms, brand consultants, brand planners, brand equity models, not to mention 200-page brand strategy decks. Given all of this, one might conclude that those who find it complicated and damn challenging to build a powerful brand might be right. And that the others might be lucky. Wrong.
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- 110 Shilito Pl
- Cincinnati OH 45202 US
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