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British Design Innovation

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On 1st August 2005 the British Design Initiative, established in 1993, licensed its assets and brand to a newly formed company British Design Innovation, a not for profit membership organisation with a range of services reflecting the increasing focus on collaborative innovation by designers & industry.

The membership of strategically-led product, proposition creation, brand, new media, packaging, commercial interior and service/experience design consultants are joined by PhD's, university innovation departments, in-house design and innovation teams, innovation agencies, entrepreneurs, dealmakers and art & design faculties and their graduates

This unique membership mix is designed to encourage collaboration between the membership groups to foster a creative environment for collaborative innovation whilst demonstrating the role that strategic design plays in its success.

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