PDQ Lighting Company ([1]), a new manufacturer committed to producing high quality, contemporary European-design lighting fixtures has opened for business and is shipping orders. The company entered the market with 200 innovative lighting fixtures, selling direct to lighting showrooms, lighting e-commerce sites, interior designers, builders and electrical supply houses. This is good news for lighting resellers and the general consumer who require a distinct look that is built to last, simple installation, affordable prices and a guarantee to please. By selling direct, resellers can buy more distinctive, high-quality products than big box stores and offer more competitive prices. PDQ Lighting supplies specialty online e-commerce retailers with 3-business day shipping, product description files and high resolution product photos that can easily be added to retail and e-commerce databases. Located at 9659 Wendell Road, Dallas, Texas, the PDQ Lighting Company’s facility includes an assembly area, R&D and UL certification lab, customer service center and warehousing facility.