ChevronCars.com publicizes the animated cars from Chevron's US television ads
Title
Chevron Cars Collectible Toy Cars
Description
The Chevron Cars website launched in 1997 as part of the World of Chevron Cars campaign. The campaign consisted of television spots, print ads, billboards and toy cars available at Chevron retail locations.
The website's objective was to offer branded interactive educational content, games and activities to children, parents and educators. The Internet was still young in 1997, but the site featured early cutting-edge personalized applications like My Garage and My Calendar. From the beginning, the e-commerce portion of the site was designed for parents only. The site was compliant from the start with Guidelines set down by the Children's Advertising Review Unit (CARU) of the Better Business Bureau and remains strictly compliant with the Children's Online Privacy Protection Act (COPPA).
The site immediately became very popular and has gained an audience far outside Chevron's traditional retail markets. There are hundreds of thousands of registered users and subscribers to the site's newsletters around the world. Within a year of launch, ChevronCars.com won two prestigious awards: a BOTI (Best of the Internet) award for the Most Innovative Site, and an AdTech Award for Best Interactive Design, both in 1998. Although the majority of the site's users are children, a substantial group of users includes adults who love the cars and often collect them.
Languages
English
Address
- 944 Market St, Sixth Floor
- San Francisco CA 94102 US
Contact
- ISL Consulting Co
-
- +1 415 981 5000, Fax: +1 415 981 5040
Additional Information
Related Domains
External Links
- Alexa: ChevronCars.com
