Chuangyi.com.sg

Title

Chuang Yi Publishing

Description

Floating in the wind, bearing the seed of life into new, unexplored expanses; the dandelion is an expression of continuous exploration and growth. The logo symbolises Chuang Yi Publishing Pte Ltd's aspiration to become that germination point, generating and sharing the experience of reading to her readers.

From its early inception in 1990, Chuang Yi positioned itself as a company specialising in manga (Japanese comic book) publication, a medium of expression generally disparaged by most Singaporeans then. The company's main objective was to expose the local populace to this storytelling art form, having recognised its popularity in a number of Asian countries like Japan, Hong Kong and Taiwan, and its potential to take off with equal fervour in a similar market such as Singapore.

Over the years, Chuang Yi made gradual but definite steps towards its goal of promoting this “manga culture”. Response to several of her flagship titles like Dragonball, Slam Dunk, and Tian Long Ba Bu convinced the company that both manga and comics could carve a niche for itself in local reading tastes. To further fuel this uptrend, artists were specially invited over to Singapore to grace local book events and autograph sessions. Inoue Takehiko's visit in 1997 during the peak of Slam Dunk's popularity was a tremendous hit with the readers, culminating in a television interview that created a buzz in the local manga scene, gaining this medium even more fans and supporters.

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