Coca-Cola.com Coca Cola, the popular U.S. soda pop company.
Coca-Cola
Coca-Cola.com is the Official web portal devoted specifically to the Coca Cola BRAND of drinks and their respective promotion campaigns. A seperate Coca-Cola corporate site is listed below and covered in a different article. The Coca Cola Company is the largest producer of carbonated soft drinks in the world and has 55,000 employees worldwide and Coca Cola is one of the most post popular soft drink brands. Drinks under the Coca Cola brand include Coca Cola Classic, Fanta, Sprite, Minute Maid, Dr Pepper, Dasani water, Full Throttle energy drink, PowerAde, C2, Tab, Fresca and much more. The Flag-ship Coca Cola beverage was first created in 1884 by a pharmacist called John Stith Pemberton.
- CEO: E Neville Isdell Stock Symbol: KO
- Corporate site: TheCoca-ColaCompany.com
Slogan: Make every drop count. TM
Founded in 1888 by Asa Briggs, the Coca Cola company produces about 400 brands of drinks in more that 200 countries and is one of the largest companies in the U.S and the world. It now traditionally produces the Coca Cola concentrate and sells to bottlers and subsidiaries.
- 2006 Revenue $24.088 billion
- Operating income $6.308 billion
- Net income $5.080 billion
Website
Coca-cola.com is perhaps the best example of how this company chooses to brand itself. The website is very different from any other corporate site you might encounter. Its only purpose is to build and maintain an image. The first page that greets you will try to guide you towards a specific, more local site. There are no sections such as corporate philosophy or careers, but only a constant effort to push an image specifically tailored for your cultural background and this precisely the essence which lies behind the success of Coca Cola.
Music Player
The site can launch a music player if you click the corresponding link from the top menu. The music player works best with high-speed internet music and is designated for aged 16 and older users. The music appears to be mostly indie music.
Sports
The sports section features various sports programs sponsored my Coca Cola, specifically soccer. There are also references to racing on other parts of the site.
Coke side of life
The menu item contains a link that launches a flash player that can be used to create various fun images. You can also download commercials and other media.
Get Rewards
The Coca Cola rewards program is a loyalty program that allows you to win freebies sometimes without any purchases.
Store
In the Coca-Cola.com online store you will find many coke accessories like t-shirts, clothes, mugs, cups and much more. It comes complete with a shopping cart for online orders.
Coke in the USA
This menu item provides lots off mini sections including careers, MyCoke rewards program, the virtual thirst (secondlife.com) feature, coke racing, Diet coke, Coca cola zero, coca cola in the USA and new world of coca-cola and the make every drop count slogan.
Employment
Coca Cola features its global career openings from the site and you can browse for jobs and submit an application or profile. You can also view employee benefits and internships. You also find contact details, corporate information, terms of use and a privacy policy on the site. hello full throttle is da best drink ever
Other Features
Other neat features of the site and brand are the Virtual Thirst campaign which is based on the popular secondlife.com virtual world and also the New world of Coca Cola which is an up and coming theme-park-like attraction. You can submit idea for the Virtual thirst world directly from the site.
History
The famous Coca-Cola was created by the American druggist John Pemberton in 1886 and designed for calming nervousness and stopping headaches. A less known fact is that Pemberton actually tried to create a pain reliever for himself and the other Confederated veterans (Pemberton fought for the Confederacy until early 1865) and that he designed the original formula of the future worldwide star of soft drinks in a humble kettle in his home in Atlanta. He then instructed his assistant to mix the brew with cold water in order to chill it but the latter accidentally put carbonated water in it. Coca Cola was born. After this strike of fate Pemberton begun selling the drink not only as an alternative for ginger ale and root beer (that were circulating on the 19th century cooling drinks market), but also as a remedy for morphine addiction (it was thought that the Coca leaves incorporated in the original formula were a cure for those addicted to opium and morphine).
The name of the drink, that became a veritable living legend, was designed by Frank Mason Robertson; it stands for the Coca leaves that then were an important part of the drink and for the Cola (Kola) nuts that it contained. Obviously the formula changed over time (the current formula still contains coca leaves depleted however by its active substances), but the name stuck.
Pemberton died in 1888, the same year when investor Asa Candler bought exclusive rights to the formula, thus incorporating it in the first Coca-Cola Corporation, in Atlanta, Georgia.
The promising but still obscure drink was soon (in 1894) rescued by Candler from the troubled corporation (whose associate owners, Charlie Pemberton, son of John Pemberton, Woolfolk Walker and himself, began fighting for rights on the name of the product and on the product itself) and started, without the former associates, a new corporation called The Coca-Cola Company.
From this point on, Coca Cola became an American cultural icon and remained at this stage to this day and as time passed by, new brands were added to the portfolio such as Fanta, Sprite and many Coca Cola variations.
Over the years, the brand took a life of its own becoming an integral part of the American culture. However, the spark that forced the evolution of one of the most efficient publicity machines in the history was due to competition. Pepsico, the owner of the Pepsi Cola brand were the first to mix popular culture with branding in the sixties by radically shifting the brand towards the values of the younger generation (the Pepsi Generation campaign), however it was Coca Cola that picked up the technique and perfected it and as far as things go, the company still uses it to this day. This was just the beginning though of what would be called “The Cola Wars”. In 1985, archrival Pepsi Cola launched a campaign which stated that in blind tests Pepsi tastes better. The response from Coca Cola was swift and soon they launched “New Coke”, with an altered formula. This plan backlashed very soon as pressure groups dedicated to preserving what was seen as tradition demanded the return of the old formula, which the company ultimately did. No one is sure to this day if this was a blunder or a publicity stunt, but after it, Coca Cola regained its lost market share.
The Company In Popular Culture
Coca Cola is the single most recognizable brand in the world. The advertising bombardment and the constant care to be in touch with the values of the younger generation are the causes for it. However this image is not flawless, as by entering new markets the values of the company often clashed with local values and local competitors. India is perhaps the best example, as the company was accused of unsafely high levels of pesticides and banned afterwards in certain regions, this decision was however later reversed. The distinct association between US and Coca Cola also had effects in Arab countries as some of them boycott to this day the company’s products.
Languages
English
Address
- One Coca-Cola Plaza
- Atlanta GA 30313 US
Contact
- The Coca-Cola Company
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- +1 404 676 8774, Fax: +1 404 598 8774
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: [}}} GetSatisfaction]
Additional Information
Related Domains
External Links
- Stock: KO
- Alexa: Coca-Cola.com
- WHOIS for Coca-Cola.com
