CollinsMediaServices.com
Title
Collins Media Services -- radio/TV commercials, programs & syndication
Description
What kind of content? We've been doing radio and TV spots for over 25 years, along with audio and video programs for sales, training and education. We develop radio features and programs for syndication. Our strong, effective short form features include The Omnipoint Business Minute, The VentureWire Minute (delivered fresh daily), the S.T. DuPont Minute and Behind the Wheel, the 60-second new car review. We also develop long form radio talk shows, like Street Soldiers (aimed at young African-Americans) Conversations on the Coast, an author interview show and Faith Matters, a new live, interactive, interfaith talk show. During the 2000 election campaign, we created a precedent-setting series of live call-in programs hosted by U.S. Senate candidate Tom Campbell. We produced the show in three different cities, and delivered the shows by satellite to 45 radio stations in California.
What's all this content do? Our clients use these sponsored features to build brand equity and to deliver simple, powerful calls-to-action--like `visit our website at....` These programs are part of a new wave of information-oriented, branded content, that's been dubbed "Sustained Identity Marketing." Instead of a high-frequency blitz of as many as 200 spots per week in a single market, Sustained Identity Marketing programs are like drip irrigation. Their messages are delivered in an efficient, consistent manner to a carefully targeted segment of the audience.
We deliver creative content and devise media plans for new market innovators. We dream up ideas, write scripts, find the right talent to deliver them, record, then post produce a gem, polished with all the latest digital tools, and sweetened with that digital doo-doo that charms listeners to stay tuned. We work with our clients to deliver the highest production values in a manner that effectively communicates their message without busting their budget. This is achieved through our innovative media management service for radio, cable TV, internet and the rabbit-ear stations, too.
Contact
- Collins Media Services
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- Mill Valley CA
- United States 94942
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