CountercultureCoffee.com - Sustainable coffee, freshly roasted, from Durham, N.C.
Counter Culture Coffee - Coffee Driven People, People Driven Coffee
At Counter Culture, coffee isn’t merely a bean or a beverage. It’s the furthest thing from a commodity. Coffee is a process involving high standards and tough decisions. Coffee is relationships and responsibilities. More than anything, coffee is a connective force that has the potential to bring out the best in people.
There’s nothing more exciting than introducing people to really great tasting coffee. That’s what we live for. Both within and outside of our company, our mission is to create cutting-edge coffee people. This is an ongoing educational process that involves company-wide training programs, barista certifications and weekly coffee cuppings that are open to the public. We’ve found that the more informed about coffee our consumers are, the better we are forced to perform. We remind ourselves daily that we’re performing for a demanding audience and we taste and reject a lot of sub-par coffee so that our customers don’t have to.
We have a responsibility to our growers. We’re making a difference in coffee-growing countries, working on location with growers and treating them as partners. Traditionally, the only way a farmer would get a message that his product wasn’t up to our standard was when we didn’t go back to him the next season. That economic message was a strong one, but it lacked that information needed to improve the situation. We’re now taking a more holistic approach, realizing that the specific feedback we pass along can improve future crops. And that’s better for everyone.
- Counter Culture Coffee
- Durham NC
- United States 27713