CultureBy.com is the personal blog of anthropologist Grant McCracken
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I started flipping burgers in high school to help my mom pay the rent and have worked ever since. Paid for college working as a cocktail waitress and bartender (great way to learn people-management and problem-solving skills!) And, with nearly 25 years of Corporate America experience, I’ve swum with the sharks, run with the wolves, and have the scars (and t-shirts) to prove it.
I’ve held staff and management positions in business strategy, product management and marketing for several global corporations, including Verizon, NEC, Nortel, and Unisys. I’ve had to produce under pressure, with budgets being cut and time running out. And, I’ve done my fair share of all-nighters and red-eyes (“If this is Tuesday, this must be Amsterdam.”)
As a business developer and marketing troubleshooter, my clients have ranged from a two-man software start-up and Habitat for Humanity to major corporations such as Mitel/Gandalf and Hewlett Packard. Big or little – no-tech, low-tech, high-tech – they share many of the challenges.
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