Cup.uk.com
Title
Cup Promotions-Soccer Six|Inner City Cup|Netball 7s|The Musos|Smashed|Lovefootball
Description
ABOUT CUP....
The Cup Group started life in 1994 with the first Music Industry Soccer Six. MD Mark Abery’s contacts in music and sport helped him put the tournament together at the Mile End Stadium in East London with the likes of Reef, Gene, Shed 7, Pulp, Blur, and Dodgy taking part. As Soccer Six grew and names like Oasis, Robbie Williams, Rod Stewart, Ant n Dec, and legends like George Best, Kenny Dalglish, Peter Beardsley and many more were added to the list of participants, Soccer Six moved from Mile End to grounds around the country and became a twice yearly event, including Stamford Bridge, Anfield, Goodison Park, the Madjeski, Elland Road, Villa Park and Upton Park among others.
Cup soon devised Lovefootball, London’s free football festival featuring the prestigious Inner City World Cup tournament, where teams of ex pat and second and third generation immigrant communities in the UK play out an amateur world cup tournament in the format of the real thing over one weekend. Lovefootball has grown to incorporate tournaments for all, boys, girls, women’s, veterans, celebrities, disabled and more, as well as non football attractions, including music, arts and more. This year Lovefootball moves from it’s home of 12 years at Wimbledon Common to the impressive facilities and surroundings of Regents Park in the heart of London.
Cup’s celebrity arm has never stopped devising new ideas and concepts and continues to put on unrivalled quality celebrity events, including the Celebrity Netball 7’s and Dunk n Funk, among others. Since those humble beginnings at Mile End, Cup’s celebrity events have raised hundreds of thousands of pounds for charity and generated millions of pounds worth of press coverage.
