DeejayPromo.com -promotional club music for all Scandinavian countries.
Title
Dee Jay Promotions
Description
Founded in March 1991 by Bonnie de Souza and Sweden's major record companies as a springboard between the recording industry and the nightclubs. The main objective was to create a dance chart that would truly reflect the dance scene of the country and build up solidarity among the DJs into playing new music in their clubs.
The Swedish Dance Chart was an instant success and there was a visible similarity between the dance chart and sales, songs that appeared within the Top 20 of the Swedish Dance Chart would be transformed into sales hits a few weeks later.
Today Dee Jay Promotions has a membership of 250 of Sweden's key DJs, its charts are regular weekly features on the national radio station SR P3 and a number of magazines and newspapers. In march 1995 Dee Jay Promotions started it's operations in Norway, today its membership is 70 DJs and the Norwegian Dance Chart can be heard weekly on Norway's national radio NRK Petré. National TV has showed a major interest too. In September 1996 Dee Jay Promotions Finland was launched with a current membership of 60 DJ's and the Finnish Dance Chart can be heard weekly on Radio NRJ Helsinki. After that Dee Jay Promotions developed software to compile the most sophisticated charts its horizons were expanded in the fields of radio, video and the interactive markets.
Contact
- Bonnie de Souza
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