Derek Mehraban @ Ingenex Digital Marketing
Contents
Derek Mehraban
-
Derek Mehraban
- Name: Derek Mehraban
- Company: Ingenex Digital Marketing IngenexDigital.com
- Title: Chief Executive Officer
- Address: 306 South Main Street, Suite LLA, Ann Arbor, Michigan 48104
- Email Address:
- Websites:
Biography
Michigan State Advertising graduate Derek Mehraban is a social media marketing expert. He runs a digital marketing firm located in Ann Arbor, Michigan called Ingenex Digital Marketing.
Derek is passionate about helping companies and individuals embrace digital technology to market their companies and themselves. To this end he runs a Digital Marketing Blog and Podcast called The Digital Bus. He also trains students and recent graduates on digital marketing through his Eco-Friendly Digital Marketing Internship. The internship program will run in partnership with Michigan State University starting Winter 2009.
Derek's company has launched a new product called Social Harbor - Professional Online Profile Management service. With Social Harbor, Mehraban is offering a turnkey digital marketing and search engine optimization solution for business. "We build professional online profiles for entire companies. There is a lot of power in that. We help companies be found on Google and Yahoo searches, and we help companies use Social Networking to build their business." says Ingenex CEO, Derek Mehraban
What Do We Do At Ingenex?
Ingenex Digital Marketing is a new Michigan company that brings together the marketing and branding expertise of Derek Mehraban, a 35 year old Gen X’er who knows how to engage customers through online and offline marketing, and Ross Johnson, a web savvy 25 year old Millennial who grew up on the internet and has mastered web design, web usability, search engine optimization and internet marketing.
Ingenex Digital Marketing, based in Ann Arbor, Michigan provides a full suite of Digital Marketing services including interactive branding™, web site design, search engine optimization, pay-per-click management, optimized public relations, direct marketing, email marketing, event marketing, podcasting and blogging.
Ingenex Digital Marketing delivers successful integrated marketing campaigns that begin with the internet, are less expensive than traditional media/marketing, are measurable, and directly targeted to reach and engage customers.
Past Experience
Founder
- ConnectAnnArbor.com is an online community focused on bringing people together in Ann Arbor for events focused on marketing, advertising, interactive, web 2.0 and more. We will work to connect people and organizations for the common good. Our first event was Seth Godin in Ann Arbor at the Michigan Theater. We have also had John U. Bacon speak and Joseph Jaffe. For more information visit Connect Ann Arbor or join our YahooGroup - ConnectAnnArbor.
60/60 Publications
VP Marketing
- 6060 Publications, a Michigan based social-marketing and publishing group with offices in Traverse City and Ann Arbor. 6060 writes, designs and publishes a new series of lifestyle publications for newspapers, designed to help meet the present interests and future needs of adult children, 60 and over, and their aging parents.
- America is coming of age! 78 million Baby Boomers are turning 62 next year and they are poised to change the world with their tremendous economic, political and financial clout. The over 60 crowd will revolutionize the way we live, shop, travel, plan and think – about nearly everything.
- 6060 Publications will guide readers, newspapers and their advertisers through this maze of opportunities with a beautiful full color, glossy, expertly written, and thoughtfully designed series of six bi-monthly news magazines that are co-branded by 6060 newspaper partners.
Q LTD
Director of Business Development
- Responsible for leading all business development efforts for Q LTD. Won major clients including, Flint Group, NuStep and Asahi Kasei Plastics North America.
Communications Coordinator
- Communications Coordinator responsible for promoting the IoA brand nationally, managing the IoA web site, brochures, event planning, conferences, video production, and more…
Senior Copywriter
- Senior writer. Experience writing for interactive web sites, tv, radio and print. Focused on medical, retail, health and fitness, food service, and academic clients. Responsible for leading new business presentations, developing strategic marketing plans, creating advertising campaigns, managing client accounts, and supervising account executives.
- Copywriter
- Internet Account Executive
Junior Copywriter
- Junior copywriter in the creative development program at Detroit office of Leo Burnett, which was then DMB&B.
Education
- Advertising Copywriting, 1996-1997
Bachelor of Arts, Advertising, 1990-1996
- Activities + Societies - AAF, Phi Kappa Tau Fraternity, Michigan State Advertising Association, Concert and Event Promotion, Greek Globe Ad Sales
Specialties
Interactive Branding, Graphic Design, New Marketing, User Experience, Advertising, Web Site Development, Social Media Marketing, Email Marketing, Generational Marketing, Digital Advertising, Web 2.0, Market Research, Google Adwords, Yahoo Internet Marketing, Flickr, Linkedin, Facebook, Blogging for Business, Podcast, Health Marketing, B-to-B Marketing, Digital Marketing Strategy, Internet Marketing Strategy, Search Engine Optimization, SEO, PPC, SEM, Search Engine Marketing, Web Site Design
Honors + Awards
- ADDY Award Winning Copywriter
- Dale Carnegie Highest Award of Achievement
- Ann Arbor Ad Club President
- Marketing Roundtable Panelist and Organizer
- Lawton Leopard Kindergarten Soccer Coach
- Lunch Ann Arbor Marketing Organizer (LA2M)
- MotorCity Connect Ann Arbor Networking Lunch Organizer
- MotorCity Connect Ann Arbor Networking Organizer
Professional Organizations
- Inforum Michigan, Ann Arbor Ad Club, Spark, A2B3, Twitter, Connect Ann Arbor, Motor City Connect, Phi Kappa Tau, Michigan State University Advertising Association, Dallas Blue Networking, LA2M, Inforum Social Media Committee
Profile built by SocialHarbor.com
