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GENEVA - A U.N. agency has ruled that ownership of the lassie.com domain name must be handed to New York-based Classic Media Inc., the company that owns rights to the popular TV series Lassie about an adventurous collie.

Classic Media filed a complaint to the World Intellectual Property Organization over the use of the star dog's name in an Internet address registered by Warren R. Royal of Cumming, Ga., the agency said Wednesday.

"In the United States, 'Lassie' is one of the most widely known dogs in film, television and print," a WIPO panel of arbitrators said in a ruling dated June 19. "She has been an American icon since the story of a lost collie finding her way home first appeared in 1938."