edit DoubleClick: Digital Advertising
New York, NY, 4/24/2006 - DoubleClick, a leading provider of digital advertising technologies and services, today announced the North American launch of DART Adapt for publishers, an innovative optimization solution designed to maximize the performance of online advertising campaigns. DART Adapt combines sophisticated modeling and adaptive technology to dynamically optimize campaigns, enabling publishers to increase their return on inventory while helping their advertisers to reach their campaign objectives. DART Adapt-enabled publishers can gain competitive advantage in serving advertisers, by automatically matching ads with the audience that will deliver the greatest return for either branding or direct response goals at any given moment in time.
“Optimization is an important emerging area of the online advertising market, bringing science and algorithms to the medium to help generate the best possible performance,” said David Rosenblatt, CEO, DoubleClick. “By building a breakthrough solution that leverages the industry-standard DART platform, DoubleClick is uniquely positioned to provide both publishers and advertisers with the means to get the most return from their online advertising investments.”
“DART Adapt has allowed our clients to extract greater value from their online campaigns,” said Benjamin Reid, Vice President of Sales Operations at About.com, a top 10 Web site and the leading online source for practical consumer information and advice. “DART Adapt is a potent tool that works out of the box with my existing business. It puts the power of some very advanced algorithms in my team’s hands and drives even greater efficiency.”
- DoubleClick Inc.
- New York NY
- United States 10011
edit Domain Information
Domain Name: doubleclick.net
- Administrative Contact:
- DNS Admin
- Google Inc.
- 1600 Amphitheatre Parkway Mountain View CA 94043 US
- Fax: +1.6506188571
edit Additional Information
Double Click dot net and dot com a powerful reputation on the internet.
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Home Page Analysis
The Home Page Analysis helps you understand how a site's home page appears to both search engines and site visitors.
DoubleClick.net Home Page Analysis Summary
Titles & Headings
The title and headings on the home page tell people and search
engines what a website is about.
Analyze the title & headings of the home page for free or the entire site.
Links & Images
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visitors and search engines.
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Search Engine Friendliness
A few simple technical fixes can make any site show up better in
The title of a web page appears in search results as the link to that page. Learn more ...
The title of a web page appears as a clickable link in search results and bookmarks. A descriptive, compelling home page title with relevant keywords can increase the number of people visiting the site.
Search engines view the text of the title tag as a strong indication of what the page is about. Accurate keywords in the title tag can help the page rank better in search results.
A title tag should have fewer than 70 characters, including spaces. Major search engines won't display more than that.
The title tag of your home page (and any other page on your site) should not contain the site’s domain name or URL. These will appear near the title in search results, so use your 70 characters to tell people what the page is about. The title tag should not contain any HTML, because it will be displayed incorrectly or not at all.
- Good: This web page has a title tag.
- Good: The title tag is a good length.
- The title of this site's home page:
- “DoubleClick: The technology foundation for digital advertising”
The H1 heading is an important sentence or phrase on a web page that quickly and clearly tells people and search engines what they can expect to find there. Learn more ...
Just one H1
In most cases, a web page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game the search engine algorithms.
Search engines look for an H1 heading to determine what a page is about. Human visitors do, too.
Content and placement
The H1 heading appears on the web page itself, unlike the page title, which people will see mostly in search results.
The H1 tag (which contains the H1 heading) is usually listed first among the other heading tags for a page. None of the major search engines, however, will penalize a site for listing H2 through H6 tags ahead of the H1 tag.
- Warning: This page has more than one H1 heading. It should have just one.
- Warning: The H1 heading contains an image. It should contain only text.
- H1 headings for this site's home page:
- “Powering Digital Advertising Globallyfor Publishers”
- “Powering Digital Advertising Globallyfor Advertisers and Agencies”
- “Powering Digital Advertising Globallyfor Networks and Partners”
- “Insights forPowering Digital Advertising Globally”
DoubleClick.net in search results
You can see below how most search engines will display this site's home page in search results. The title is used as the link to the page, and the meta description appears below the title.
DoubleClick is the ad management and ad serving technology foundation for the world's buyers, creators and sellers of digital media.
Your website's robots.txt file can tell search engines to ignore parts of your site. Learn more ...
Website owners usually use robots.txt to let search engines know which pages or sections of their site shouldn't be indexed for example, web contact forms, print versions of web pages and other content that's duplicated elsewhere on the site. Robots.txt can also be used to request that specific robots not index a site. For more information, read How To Use Robots.txt.
Search engine robots
You'll need to know the names of specific search engine robots - or "bots" – if you’re going to exclude any or all of them from any part of your site.
- Google’s bot is called Googlebot. Google is the world’s largest search engine, and is where many people discover new websites.
- Bing’s bot is called msnbot. Bing also provides search results to people using Yahoo to search the Web. Together, Bing and Yahoo are the second largest search resource, after Google.
- Baidu’s bot is called Baiduspider. Baidu is a major search engine in China, and the number of people using it is increasing rapidly.
- AboutUs.org’s bot is called AboutUsBot. To create a Site Report, AboutUs uses crawling technology that’s similar to what search engines use.
- Good: This website’s robots.txt file is not blocking major search engines from crawling its pages. Your website can appear in any engine’s search results.
This website can live at www.DoubleClick.net or DoubleClick.net. It's best for your site's visibility to live at just one URL, or web address. You'll want to create a 301 redirect to the URL you choose from the other URL. Learn more ...
Choose one or the other
If the same web page exists at two different URLs, people can choose to link to one or the other. Links from other sites to your website are valuable — they tell search engines that your site is important to people. By splitting valuable links between two identical pages, you're diluting the power of those links to help a page rank higher in search results.
Learn more about why you should have just one home page: Read Twin Home Pages: Classic SEO Mistake
- Good: Your website resides at DoubleClick.net and both www.DoubleClick.net and DoubleClick.net are permanently redirected to it.
Search Engine Visibility
Check this site's prominence around the web and in major search engines.
Date Last Crawled
|value for Google||?|
|value for Bing||?|
Check this site's presence on news sharing and community sites.
Social Media Visibility
|value for Digg||0|
|value for Dmoz||0|
|value for Google Groups||88,000|
|value for Yahoo Answers||208|
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Domains that redirect to the home page of DoubleClick.net
Capture visitors who type the wrong name
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