DriftRv.com
Title
Driftwood RV Center : NJ RV Sales, RV Dealer NJ, Driftwood RV Center, NJ RV Dealer, Park Models, Driftwood Rents Motorhomes, NJ RV Dealer
Description
Excerpted from the website description:
- Driftwood RV Center, NJ's most complete RV center, Two locations, two campgrounds, sales, service and Rentals of Motorhomes, Travel Trailers, Park Models and 5th Wheels. NJ's Largest park Model dealership
Additional Information
Driftwood RV Center—Family Owned Tradition with focus on Today’s Market.
Local, hands-on family ownership is a tradition at Driftwood RV Center—one that sets it apart in today’s world of corporate dealerships and buyouts. RV buyers want to know who they are dealing with—and trust that those people will be there for them today, tomorrow and into the future. An area fixture since 1977, Driftwood RV Center recently took on the task of finding a way to build on its reputation for industry-leading customer service while retaining the commitment to quality that comes with family ownership.
Maintaining that tradition while responding to the changing needs of today’s customers is a challenge for any business, but one that Driftwood RV Center has risen to meet. In the past year, the dealership’s two locations have been rebuilt to offer the most up-to-date customer experience available, both in sales and service. New state-of-the art service bays have been added to accommodate today’s RVs. New sales and business offices, computer systems, and parts and accessories stores were all designed with an eye to customer service. Aside from bricks and mortar, however, even more significant additions have been made in personnel. With the recent addition of Scott Hayden to the Driftwood team as president, as well as significant staffing investments in service, sales and marketing, Driftwood RV Center has found a way to keep the family core intact while growing for the future.
Hayden, a leader in the region’s RV landscape for two decades, said the company’s workers are excited about the changes, and he shares that sense of excitement. “Over the years, our needs and our customers’ expectations have evolved. Customers are looking for the best in sales and service and our changes will ensure that we meet their needs now and for years to come.” Hayden said.
Working in partnership with area campgrounds is a key aspect in meeting customers’ expectations. “Customers are looking for a turn-key answer to their needs. It’s no longer enough to just sell them an RV, they want a one-stop place to get the Park Model they want and also the site they need to place it—and they want to be in a premier camping resort,” Hayden said. “That’s the reason we are reaching out to campgrounds in the area—to show how we can team up to meet the needs of our common customers better and more efficiently than in the past.
A major change has been the emergence of the “Destination Camping” segment of the business. The traditional RVer was looking to get away, travel and see the country. That is still a huge part of the business, but over the past two decades, the dealership has moved heavily into serving a different clientele as well, one that is looking more for a second, vacation home. This growing customer base, combined with Driftwood RV Center’s fortunate proximity to both the seashore and the mountain vacation areas, has led to a huge market for Park Models and Park Trailers. Hayden was one of the early visionaries who recognized, and built upon this emerging segment.
Edson Robertson, who with his brother Malcolm has owned and operated Driftwood RV Center for more than 30 years, noted between Driftwood and Hayden, they have sold more Park Models than any other full service dealer.
“Through the years other dealers have dabbled in park models, trying to sell what they claim are ‘lower prices.’ In the end however, their customers paid dearly. We know that what happens after the sale is what makes for a satisfied customer experience,” he said.
Another unique offering that helped give rise to Driftwood’s emergence as the leader in Destination Camping is its in-house room and deck division, which is recognized throughout South Jersey for its quality. Featuring designs by Better Living, Driftwood’s carpenters and contractors ensure that customers’ room and deck additions to their Park Models is a seamless fit. “Having our own Room and Deck division has been a key asset to our customers. They know they can count on us to do the job correctly, and on-time and the cost of the room and deck can be conveniently financed right along with the purchase of the RV. Plus it fits into our goal of providing a one-stop location for the complete process,” Hayden said.
Driftwood RV Center has also embarked on a number of comprehensive marketing and communications projects, including revamping the website, and installing a state-of-the-art computer system designed to seamlessly meet the needs of the customers, whether they visit the Dealership’s Cape May or Atlantic County locations. In addition, a customer newsletter Get the Drift was established to keep current and future customers informed on what is happing both at Driftwood RV Center and in the RV industry. The newsletter’s name mirrors the new marketing campaign: Get the Drift!” which emphasizes that RVing is not just about hitches and wheels, it is about quality time with friends and family. “We want people to understand that RVing is a lifestyle. It’s about Friends and Family, it’s not just about the RV itself, Hayden said.
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