Eco-Action.org ecological direct action

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eco-action org - ecological direct action

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I wandered into a restaurant the other day. It was crowded full of customers, and I thought, ‘this must be a good restaurant!’. The staff were very busy so while I queued at the counter I looked around to see what was available, hoping to order quickly when my turn came. There seemed to only be sandwiches, and strangely they all seemed to be served with chips.

All they had were chicken sandwiches, beef sanswiches, bean sandwiches or fried chicken. That was it. A big, prominent, popular restaurant in the center of Town. I asked when I got to the counter: “why is this place so popular when it has such a dismal selection of food?”.

When you design a website, if your content is a load of mindless drivel then you could correctly conclude ‘it’s all in the presentation’, just like Mcdonald’s do when serving up their cheap adulterated pap. The bright lights, the big windows and the dazzling display of shiny catering equipment at the back, together with the uniformed and uniform staff combine to create the illusion that good food is being served there. Likewise, websites advertising worthless and world-consuming baubles to fill the hole in civilised people's lives use many tricks to create the illusion that they have something of consequence to impart.