ForTeachersOnly.com
Title
School Supplies - Teaching Supplies - ForTeachersOnly.com
Description
When Atlas opened in 1940, businesses such as banks, insurance companies, airlines, etc. had their names and sometimes logos printed on pencils. Schools bought plain pencils.
In 1975, two teachers employed by Atlas pointed out that, if properly designed, pencils could be used as educational tools. With that in mind, Atlas initiated the concept of printed pencils with motivational designs for rewards and awards. To promote this idea, ads under the heading "Writing Is Fun" were placed in educational magazines. The bright colors, subject matter, and clever graphics were unlike any advertisement to date. It had a profound effect on sales and the future use of pencils.
In addition to motivational and educational themes, the affordable price of personalized pencils - 3 pencils with the student's name printed in gold - allowed teachers to present their students with a personal gift at holiday time and all year through.
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