FruitCast.com is a parking lot

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Fruitcast - Podcast advertising

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What is podcasting?

Podcasting is online radio that actually works. A "podcast" is a series of audio files (usually MP3s) posted to a website in chronological order, along with a "feed" containing data about each episode. Listeners can subscribe to podcast feeds using readily-available software (such as Apple's iTunes software), and automatically send new episodes of each podcast directly to their portable MP3 player to listen to at their convenience.

The independent nature of podcasting allows for fresh, fascinating, and contemporary content in a world previously dominated by big industry players. Many listeners are giving up radio almost entirely in favor of podcasts.

What is Fruitcast?

Fruitcast automates the process of inserting ads into podcasts. We download a podcast's MP3 audio files, add the advertisements on the fly, and then send them to the podcast's subscribers. Each time a podcast episode is downloaded, the advertiser is charged a certain amount, and a significant portion of that amount is credited to the podcaster.