GayMainStreet.com
Title
Gay Webmaster Resources - Gay MainStreet - Home Of The Gay Adult Entertainment Industry
Description
CHATSWORTH, Calif. - The change was long overdue, one Mark Hovanec immediately noticed upon starting his new job with Marina Pacific Distributors two years ago. "I looked at the logo, and while it's something of great pride to the organization and it's what started them, it just seemed out of date to me. It just doesn't reflect where the company is in terms of leading-edge customer service," says Hovanec, marketing director for Marina Pacific Productions. "I thought it was time for a face lift."
So this month, a new logo and a more modern, hip website — and a reinvigorated attitude — has infused Marina Pacific with a fresh outlook as it enters its 18th year. "The funny thing is that I would call the company very cutting edge. There's a lot of things going on here that you see in Fortune 250s in terms of marketing strategies, implementation, and customer service and I don't think that they realized they're doing that stuff and how amazing it is. It doesn't really exist in the traditional entertainment industry, let alone the adult world."
Marina Pacific specializes in gay product, but distributes a wide range of gay and straight lines, offering everything from bisexual to transsexual, specialty to fetish. "We had another record breaking year — we just keep expanding and growing. It seems like almost every other week we're adding another vendor," notes owner Nick Boyias. "We decided it was time to bring the logo into the digital age, so to speak, and come up with a more modern looking logo, more appropriately reflecting advancements and changes in technology."
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