GlobalBrandStrategy.com
Title
Brand Strategy, Global Branding, Book Reviews
Description
Excerpted from the website description:
- Global Brand Strategy is the seminal book on branding across geographical, cultural and commercial boundaries. It provides a robust framework for analysing complexities and helps to discard ethnocentric thinking. Author: Sicco van Gelder (Kogan Page 2003)
Languages
English
Additional Information
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Categories:
- Borders
- Brand
- Brand Management
- Brand Strategy
- Branding
- Brands
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