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Anchor text

Anchor text is text on a web page that is linked to another web page, or another part of the same web page.

People who are interested in optimizing web pages for search engines choose their anchor text carefully, making sure the words are relevant to the page they link to. If you want to increase the SEO (search engine optimization) value of a link,

you should link this way
You can learn how to use H1 and other headings to boost your site's position in search results.
instead of this way
To learn more about using H1 and other headings, click here.

You can also increase the SEO value of anchor text by using the keywords that people interested in your topic are using to search the Web. These keywords can help bring more visitors to the page you're linking to.

See our article: Anchor Text Can Improve Your SEO