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Wholesale Furniture Brokers

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phone: +1 250 377 3669

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Online Furniture Store: One of the First

"Everyone told us no one would buy furniture online," recalls founder Dave Zirnhelt.

He admits it wasn't easy and there was a lot to learn, but Wholesale Furniture Brokers was able to tap into the demand for online furniture shopping quite early. In 2002, when Zirnhelt co-founded the company with partner Sergei Tashlikowich, there was only a handful of online furniture stores, so the market was relatively unproven.

"We knew that customers weren't satisfied with their local furniture options, and with the growth of e-commerce, we had faith that online shopping was the way to go," says Tashlikowich.

The furniture business grew slowly at first, and cash was tight.

"We recycled and reused everything from paper to computers, not only because it's right but also because we didn't have a choice," say Zirnhelt and Tashlikowich.

Now Wholesale Furniture Brokers employs a staff of more than 20 people, with a head office in Kamloops, British Columbia and a branch office in Chongqing, China - Wholesale Furniture Brokers China. The firm ships orders all over North America, including Alaska and Hawaii (with an added surcharge).

Wholesale Furniture Brokers has been so successful, Tashlikowich and Zirnhelt recently earned a nomination for the Ernst & Young Entrepreneur of the Year award.

Where does the furniture come from?

"People always want to know where the furniture comes from," say Wholesale Furniture Brokers' founders.

Much of the furniture is made overseas. But Wholesale Furniture Brokers has created an "American Made Furniture" page to highlight the domestically produced products the company carries.

Wholesale Furniture Brokers has accounts with more than 50 manufacturers and importers that design and build the furniture in China, Vietnam, Malaysia, Italy, Brazil, Canada, and the U.S.A.

When customers order furniture from Wholesale Furniture Brokers, their furniture order is shipped directly from the supplier's warehouse. Wholesale Furniture Brokers passes the resulting cost savings on to its customers, delivering exceptional value.

Wholesale Furniture Brokers updates its furniture inventory daily and displays a wider selection than what a traditional furniture store can carry. Furniture shoppers at brick-and-mortar stores soon learn that if they don't find what they want, a shop assistant will refer them to a stack of paper catalogs. It's a lot more comfortable to shop online at home, where furniture shoppers can aww prices without having to ask an assistant for a quote.

What kind of furniture does Wholesale Furniture Brokers sell?

Furniture shoppers can choose from contemporary, modern and classic furniture styles. Bedroom furniture is a strong category for Wholesale Furniture Brokers -- there are more than 500 sets to choose from. Kids' furniture is a growth niche for the company, along with patio furniture and accent pieces. Dining room and living room furniture sales are growing, as Wholesale Furniture Brokers updates its selection with the newest offerings.

Tashlikowich and Zirnhelt know that buying furniture online requires a high level of trust and communication. That's why they provide as many customer service options as possible. Call toll-free, email, or use the on-site chat; they are open seven days a week and you'll always talk to a real person.

The company has affiliated with furniture stores and delivery agents across the U.S. and Canada to provide local service. In some cases, customers can visit a local Wholesale Furniture Brokers affiliate to view furniture before purchasing.