HolBorne.com.au

Title

Holborne Australasia - Music of the world - indigenous, ambient Australian

Description

In a music industry career spanning more than 30 years, Gary Jones has developed a near peerless understanding and knowledge of specialist marketing and repertoire application. Beginning his working life in the music retail sector, with the Edels chain, he moved to the K-Tel orgaisation at the age of 21 where he served as both Artist & Repertoire and Sales & Marketing Manager. His flair for compilation creation was recognised, leading to his recruitment within the new Australian arm of Dino Music, becoming General Manager of the company before he was 30.

During his decade at Dino, the company achieved around A$50 Million Dollars in sales of TV-marketed compilation albums, with Jones responsible for the conception and programming of some 250 of those releases. Motivated strongly by success, his enthusiasm, flair, attention to detail and professional reliability led to him becoming, ten years ago, the co-founder and Managing Director of Holborne Australasia.

As the head of Holborne, Gary has become a pivotal pioneer in the development of alternative means of delivery and distribution of recordings. Through his innovative technique of bypassing traditional outlets he has been able to sell over 3 million discs outside the familiar and accepted framework of the music retailing in this country; and by moving swiftly and decisively into increasingly profitable Interactive and On-Line music marketing, he is not only keeping pace with a rapidly evolving business environment but continuing the fundamental restructuring of the very means by which music reaches its audience.

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