hOuchInlaw.com
About hOuchInlaw.com
What’s that title all about anyway!? If you’ve been paying attention, you know that as of December 1st, 2009 you can’t use your wonderfully true, but not typical (what I call “aspirational”) client testimonials in your marketing and advertising unless you clearly and conspicuously disclose “Generally Expected Performance Results.” The problem is that most of us don’t have data to state what the Generally Expected Performanc Results ARE.
