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Title for IndianapolisZoo.com edit

Welcome to the Indianapolis Zoo & Gardens

Description for IndianapolisZoo.com edit

Located in White River State Park downtown, The Indianapolis Zoo proudly celebrates its 40th anniversary in 2004. Since opening in 1964, the Indianapolis Zoo has grown into a world-class facility hosting a million visitors each year and playing a major role in worldwide conservation and research, including accomplishing the world’s first successful artificial insemination of an African elephant. The Indianapolis Zoo is located in White River State Park downtown and is the only attraction accredited by the American Zoo and Aquarium Association (AZA) and the American Association of Museums as a zoo, an aquarium and a botanic garden. Look for the AZA logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things.

White River Gardens continues the Indianapolis Zoo’s mission of connecting animals, plants and people. This stunningly beautiful 3.3-acre landmark botanical attraction combines the best of gardening ideas, plant information and inspirational design to serve the needs of all visitors. With over one thousand plant varieties on display plus entertaining special exhibits throughout the year, White River Gardens is an international showplace for Indiana where visitors can enjoy and learn about the bounty of the natural world. Whether collecting plant information from the resource room, staging a wedding in the most attractive location in the city, or simply strolling through the one and a half miles of flowered pathways, visitors to the Gardens will be inspired, impressed, enlivened and entertained.

The world's largest animal conservation award to a single person - is making news worldwide. Learn more about the endangered species of the world and the people who are helping to save them.

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Contact for IndianapolisZoo.com edit

Administrative:

Indianapolis IN
US 46222
(317) 630-2087


Registrant:

Indianapolis Zoological Society
Indianapolis IN
US 46222

Logos edit

Image:Logo-indianapoliszoo-com.gif

Additional Information for IndianapolisZoo.com edit

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Online Visibility Audit


last updated 2 months ago

The Online Visibility Audit helps you understand how a website's home page appears to both search engines and site visitors.

IndianapolisZoo.com visibility summary

Keyword Analysis We determine which words on the home page appear to be keywords, and tell you why. Good
Title The title tag of a web page appears in search results as the link to the page. Good
Meta Description A web page's meta description often appears in search results immediately below the title, which links to the web page. Problem
H1 Headings The H1 heading is the most important heading on a web page, both for search engines and for people. Problem

Keyword Analysis

A keyword is a word or short phrase that people use to search for information they want. Keywords used on a web page should accurately reflect what the page is about.

Keywords found on IndianapolisZoo.com

  • zoo once in title and 9 times in emphasized text
  • indianapolis once in title and twice in emphasized text
  • indianapolis zoo once in title
  • special zoo experiences once in emphasized text
  • special zoo 3 times in emphasized text
  • zoo membership today twice in emphasized text
  • special 4 times in emphasized text
  • special zoo trip twice in emphasized text
  • pnc family day twice in emphasized text
  • late weekend hours twice in emphasized text

Show top 50 keywords

  • new late weekend twice in emphasized text
  • indianapolis prize gala twice in emphasized text
  • sales once in emphasized text
  • membership 3 times in emphasized text
  • online 3 times in emphasized text
  • prize 3 times in emphasized text
  • new twice in emphasized text
  • fusework studios once in emphasized text
  • event sales once in emphasized text
  • wild side twice in emphasized text
  • indy prize once in emphasized text
  • pnc family twice in emphasized text
  • prize gala twice in emphasized text
  • polar bears twice in emphasized text
  • family day twice in emphasized text
  • indianapolis prize twice in emphasized text
  • membership today twice in emphasized text
  • special events once in emphasized text
  • zoo trip twice in emphasized text
  • visitor info once in emphasized text
  • new late twice in emphasized text
  • discover oceans once in emphasized text
  • zoo membership twice in emphasized text
  • featured attractions once in emphasized text
  • late weekend twice in emphasized text
  • weekend hours twice in emphasized text
  • dolphin adventure once in emphasized text
  • online ticket once in emphasized text
  • zoo experiences once in emphasized text
  • adventure once in emphasized text
  • volunteer once in emphasized text
  • support once in emphasized text
  • oceans once in emphasized text
  • fusework once in emphasized text
  • side twice in emphasized text
  • family twice in emphasized text
  • dolphin once in emphasized text
  • wild twice in emphasized text
  • hours twice in emphasized text
  • pnc twice in emphasized text

How did we find these keywords? Like search engines, we analyzed how often specific words occur on this page, where they are located and whether they are emphasized in some way. The words used most frequently and prominently are judged to be the keywords. If these detected keywords are the same words that accurately reflect the purpose of this page, they are well chosen.

Meta Keywords

The meta keywords tag is not used by search engines to determine what the page is about -- but it is still important. When you place a web page's important keywords in a meta keywords tag, you communicate to anyone who works with the page that these words matter. That can prevent a new designer or webmaster from deleting or moving these carefully researched and placed keywords.

Below we compare IndianapolisZoo.com's meta keywords with the keywords we've detected.

Meta Keywords
  1. Indianapolis Zoo
  2. Indy Zoo
  3. zoobiliation
  4. wild ride
  5. zoo careers
  6. conservation
  7. volunteer at the zoo
Detected Keywords
  1. zoo
  2. indianapolis
  3. indianapolis zoo
  4. special zoo experiences
  5. special zoo
  6. zoo membership today
  7. special
  8. special zoo trip
  9. pnc family day
  10. late weekend hours

Title

“Welcome to the Indianapolis Zoo

  • Good : The title tag is an appropriate length.
  • Good : This page has a title tag. The title tag is the most important text that search engines use to determine what a web page is about.

Why does the title matter?

Why does the title matter?

The title appears as a clickable link in search results. A descriptive, compelling title with relevant keywords can significantly increase visits to a website.

Search engines consider the text of the title tag to be a strong indication of what the page is about. Accurate keywords in the title tag can help a page rank better.

Meta Description

  • Problem : The meta description is either empty or missing entirely.

Why does the meta description matter?

Why does the meta description matter?

The meta description tells both search engines and searchers what a web page is about. It is often displayed below the title in a search result, and helps people decide if they want to visit that website.

The meta description should include keywords that a site's potential customers are using to search, and that accurately reflect what they will find on the web page. Mention location when relevant.

Search engines will generally index 200 to 250 characters. But they may display a smaller portion. It's good to limit the meta description to no more than 150 characters, including spaces.

H1 Headings

This site has 0 H1 headings.

  • Problem : The home page for this website should have an H1 heading. Search engines look for this tag to determine what a page is about, and H1 headings are also useful for people.

Why do the H1 headings matter?

Why do the H1 headings matter?

The H1 heading is an important sentence or phrase on a web page that quickly, clearly and concisely outlines what people and search engines can expect to find there.

Just as a book has one title, search experts recommend a single H1 heading for each page, including the home page.

The H1 heading appears in the web page's content itself, unlike the page title, which people will see mostly in search results.

The H1 tag is usually listed first among the other heading tags for a page. However, none of the major search engines will penalize a site for listing H2 through H6 tags ahead of the H1 tag.

Writing an H1 heading that's different from the title can be useful. Each can target different keywords that are important to a web page.

First 250 Words

The keywords we detected appear 46 times in the home page's top 250 words.

Why do the first 250 words matter?

Why do the first 250 words matter?

The first 250 words of web page copy are the most important. They tell both people and search engines what the page is about.

The top two to three keywords should appear about five times each in the first 250 words of web page copy, and two to three times each for every additional 250 words on the page.

Web copy should be written for human visitors first, and search engines second. Synonyms, plurals and correct tenses for keywords should be used as appropriate. Contrary to popular myth, search engines will notice these slight variations as instances of keywords.

What's next?


last updated 2 months ago

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