InsearchOfStupidity.com

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Aegis Resources

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phone: +1 860 663 0552,Fax: +1 860 663 0553

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In Search of Stupidity, over 20 years of high-tech marketing disasters

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The Product Marketing Handbook for Software, 4th Edition

The Product Marketing Marketing Handbook for Software, 4th Edition is the definitive guide to successful software marketing and sales. Written by Merrill R. (Rick) Chapman, author of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, the Handook is completely up-to-date. Its 16 chapters and appendices, 690 pages, over 2600 checklist items, 300 cost-of-marketing line items, 20 case studies, 30 illustrations and figures, sample forms, free spreadsheets, and product management forms make the Handbook absolutely indispensable for any software company looking to succeed in today’s ultracompetitive environment. All for only $69.95.