IsraelNewsAgency.com
Title
Israel News Agency Terrorism IDF Internet
Description
Joel Leyden, a native of New York, has practiced international public relations, public affairs, crisis communications and journalism for 25 years [1]. As an Internet pioneer in Israel, he created Israel's first commercial Website - NetKing in 1995. In addition, Leyden produced the first Website for an Israeli prime minister, established the first condolence website for assassinated Israeli Prime Minister Yitzhak Rabin[2], created the Israel Defense Forces Website, was the first SEO - search engine optimizer in Israel and serves today as both commercial PR / SEO ([3]) and publisher of the Israel News Agency, Israel's first on-line news organization.
Leyden has worked as an international media consultant for the Israel Prime Minister's Office, Ehud Olmert, the new prime minister of Israel [4], the Israel Ministry for Foreign Affairs, the Israel Ministry of Trade and Industry, the Israel Ministry of Tourism and the Israel Defense Forces [5][6] where he was awarded a commendation for his crisis communications work during Operation Defensive Shield. Leyden served as a media consultant to the government when Israeli Astronaut Col. Ilan Ramon perished in the Space Shuttle Columbia disaster on February 1, 2003. Leyden has also served several times as a humanitarian officer in the Israel Defense Forces and promoted the concept [7] of improving relations with the Palestinians at one of the very few points of contact between Israelis and Palestinians - Israeli security checkpoints.
Leyden also served as senior media advisor to the International Coalition for Missing Israeli Soldiers [8]where he succeeded in having former PA / PLO leader Yasser Arafat admit that he knew where the IDF soldiers were and provided the dogtag of Zaharia Baumel to then Israel Prime Minister Yitzhak Rabin [9].
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