Kelloggs.com Cereal and breakfast food company.

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Kellogg's

Kellogg is one of the world’s largest United States based multinational food products company. The principal activity of the company is to produce and market a wide range of ready-to-eat cereal and convenience food products like breakfast foods, snack foods, cookies, and crackers. The company carries out its manufacturing activity in over 19 countries and markets its products in more than 180 countries. The various products of the company are sold under four brand names such as Kellogg's, Cheez-It, Keebler and Murray. The main range of products includes cookies, crackers, cereal bars, bagels, frozen waffles, toaster pastries, meat alternatives, piecrusts, ice cream cones and other products. In course of its business, the company has developed certain icons like Tony the TigerTM, Snap! Crackle! Pop!TM and Ernie KeeblerTM which have become the most popular and recognized characters in advertising.

History

Initially, Kellogg's was founded in 1906 as the Battle Creek Toasted Corn Flake Company by Will Keith Kellogg and his brother John Harvey Kellogg at the Battle Creek Sanitarium. Eventually, the company earned an amazing reputation for its most successful product of Kellogg's Toasted Corn Flakes and it was renamed as the Kellogg Company in 1922 and incorporated in the same year. Since then, the company acquired several other food products company and began expanding its operations. The divisions or subsidiaries of the company are Keebler, Morningstar Farms, and Kashi. In addition to this, the company also owns a range of brands like Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Carr's, and Plantation.

Products

The products of the company can be broadly grouped under five distinct types namely 1) Ready-to-Eat Cereal, 2) Wholesome Portable Breakfast Snacks and Fruit Snacks, 3) Cookies and Crackers, 4) Natural, Organic and Frozen, and 5) Specialty Channels. The products of the company have gained a great reputation as great-tasting, high-quality foods. Some of the most popular products of the company are branded as Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, All-Bran, Special K, Mini-Wheats, Chips Deluxe, Sandies, Morningstar Farms, Famous Amos, and Murray.

Company Profile

The Kellogg Company was incorporated in 1922. Along with its subsidiaries, the company manufactures and markets ready-to-eat cereal and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company manufactures its products in 17 countries and markets them in over 180 countries. The serial products of the company are largely marketed under the Kellogg's name. Through direct sales, the products of the company are sold mainly to grocery traders for resale to customers known as direct store-door (DSD) delivery system. For certain products alone the company uses broker and distribution arrangements.

Kellogg's most important trademarks are its housemarks, brand names, slogans and designs connected to cereals and convenience foods produced by the Company. In addition, the company also grants licenses to third parties to use these marks on different goods. The highly popular brands of the company are Frosted Flakes and Rice Krispies. The bottom line of the company is buffed up with convenience foods such as Eggo waffles, Nutri-Grain cereal bars, and Pop-Tarts. To boost up its non-cereal products, Kellogg bought cookie and cracker giant Keebler Foods in 2001.

Kellogg company is listed in the New York stock exchange with a ticker symbol K. The annual revenue of the company is over $10,906.7 millions with a net income of $1,004.1 millions. The company has employed over 26,000 people in its various divisions worldwide.

Official Website

The official website of the company is KelloggsCompany.com. The site provides complete information about its products and also provides a quick link to several sites owned by the company. To know more about the company history, market profile, media coverage topics and corporate information, the other sites listed under references and additional readings.