By Aliza Earnshaw on January 26, 2012
Would You Rather Buy from a Person, or a Brand?
We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities.
So, how do you stay human on Twitter? Don’t be afraid to BE a human being on Twitter. Even if your company’s Twitter account has your company’s name, you can still project some personality. ... read more
Note: This article has been moved to our new blog at www.AboutUs.com/create-a-personality-for-your-brand-on-twitter/.