Create a Personality for Your Brand on Twitter

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By Aliza Earnshaw on January 26, 2012

edit Would You Rather Buy from a Person, or a Brand?

We thought so. Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities.

So, how do you stay human on Twitter? Don’t be afraid to BE a human being on Twitter. Even if your company’s Twitter account has your company’s name, you can still project some personality. ... read more

Note: This article has been moved to our new blog at www.AboutUs.com/create-a-personality-for-your-brand-on-twitter/.

This article was written by Aliza Earnshaw of AboutUs.org (visit).
Aliza is director of sales and marketing at AboutUs. A former business reporter and editor, she also works with the content on AboutUs.org and the people who create it.
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