Link Juice: Save Every Drop

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 By Michael Cottam on October 21, 2010        

edit Repair broken links for good SEO

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Most people redesign their websites every couple of years. Maybe it's a cosmetic makeover, maybe it's to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing.

Whatever the reason, rewriting web page URLs means breaking links to those pages, whether the links are from other sites or other pages on your site. After working hard to acquire good links, you don't want to waste that "link juice" - the extra visibility those links bring you, and possibly higher rankings in search results. Make sure you fix all the links, or at least all those that matter.

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