By Michael Cottam on November 5, 2010
Build search optimization into your site
Even really good web designers can make structural, coding or design decisions that pose real problems for search engines. There's so much detail involved in website creation, sometimes a design decision that's great for users can have a big, unintended negative effect on your search rankings. It's a real loss to your business if your beautiful and very usable website doesn't get customers coming to it from the search engines.
If you launch a newly redesigned site that includes a critical SEO mistake, you'll probably know immediately, because your traffic will plummet. But if your site is brand new, or it's been essentially the same for some time, it's quite possible you could have one or more of the problems discussed in the articles below. If your site does have one of these SEO issues, there won't be anything very dramatic going on - your site simply won't rank as well as it could.
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