edit Kristina Weis on July 20, 2010
No matter how beautiful or well written your email newsletter is, it can only be effective if people see it in their inbox and open it. Making sure your emails aren't interpreted as spam by the reader or email client is vital to the health of your email marketing efforts.
Here are 11 tips to help keep you out of spam folders:
- Only email people that have opted in to receiving emails from you.
- Include a clear and obvious "unsubscribe" link in your emails, or at least a description of how people can opt out of future emails. *
- Don't email people that have unsubscribed from your mailing list. *
- Include your physical address in the footer of your emails. *
- Don't use false or misleading subject lines. *
- Don't make the content of your email read or feel like spam.
- Don't talk about money too much.
- Send regularly: often, but not too often.
- Don't hide the text of your email in an image.
- Avoid sending emails manually to your whole list by emailing yourself in the "To" field and everyone else via "BCC".
- Use a reputable email marketing provider (we have a list here) that follows strict spam guidelines.
* Indicates a CAN-SPAM Act requirement
Note: The bulk of this article has been moved to www.AboutUs.com/11-ways-to-stay-out-of-spam-folders/.