Your customers want to do business with an expert. Publishing well-written articles that help people is a great way to earn new business. Most people would rather do business with someone they feel they know -- even just a little bit -- than with a random company they found in the Yellow Pages or search engine results. Offering valuable information online helps potential customers find you, and gives them confidence in your professional expertise.

How To Write for Internet Marketing Success
Search engine optimization (SEO) can get people to your site, but only riveting content will make them stay there. Learn to write in your own unique voice to grab the interest of visitors, and keep them on your site. read the full article

Good Content Vs. Spam
Search engines like Google are changing their methods to make sure only web pages with good content show up in search results. If you're a website owner using content to help you make money, this article will help you create the kind of good content that gets links, and avoid being labeled as spam. read the full article

Alt Text Helps People and Search Engines
Search engines are blind when it comes to images, and so are some people. At least 10 percent of Web surfers use assistive technology to help them browse websites. Make sure your images can be seen by everyone. read the full article

Good Search Rankings for Your Brand
Here’s the ultimate frustration for a business owner: Typing your own name into Google’s search bar, and finding yourself outranked by other professionals who have the same name. Learn three free, easy steps to push your own brand higher in search results. read the full article

Write Effective Press Releases
A well written press release that’s optimized for search engines can generate targeted traffic to your website, and help you acquire new customers. Learn to write compelling press releases that get the attention of journalists, and you'll be adding an important piece to your marketing and online visibility strategies. read the full article

Guest Blogging for Online Visibility
Guest blogging is a mutually beneficial exchange between a blogger and another writer. The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website. read the full article

How H1 and Other Headings Help SEO
The H1 and other headings on a web page help readers and search engines quickly understand what the page is about. Write them well to get more site visitors. read the full article

Intuitive SEO by the Book
If you think of your website as a book, and organise it like one, you’ll find that tuning the site and its pages for best search engine optimization (SEO) becomes easy and intuitive. read the full article

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