Marketing-Calculator.com creates marketing investment strategies & tracks effectiveness
Title
Marketing Calculator: Measuring & managing return on marketing investment (ROMI)
Description
Excerpted from the website:
- Guy R. Powell: Author/Speaker
- Guy has spoken at many events and facilitated many workshops around the world. He is recognized as one of the foremost authorities on the issues of marketing effectiveness and how to use data-driven analytics to improve strategic and tactical marketing decision-making.
