MarketingMovies.net
Title
Marketing To Moviegoers: A Handbook of Strategies Used By Major Studios and Independents: Home
Description
Excerpted from the website:
- About The Author
- Business journalist/analyst Robert Marich, who authored "Marketing to Moviegoers: A Handbook," has a quarter century experience in covering film and media. He held senior full time editorial jobs at Kagan Research, "Variety Deal Memo" newsletter (Informa Media), Hollywood Reporter, Investors Business Daily, Television Week and Advertising Age. His free lance articles have appeared in the business section of the Los Angeles Times, Emmy magazine and Forbes. Now based in the New York City area, he has covered film while living in Los Angeles, London and New York during his career.
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