MarketingSemiotics.com

Title

New - Marketing Semiotics: Depth Research for Powerful Brands

Description

Marketing Semiotics is a qualitative research company specializing in advanced research techniques such as semiotics, ethnography, and brand mapping. Laura Oswald, Director, and her staff works with a network of long-standing expert-associates including ethnic moderators, designers, and anthropologists.

We used to go by the name of In-Signs Qualitative Research, but as our practice evolved, we took on a broader marketing function over the years, providing clients with strategic solutions to problems such as brand positioning, target segmentation, new product development, package design, and retail marketing strategy. We changed the name to Marketing Semiotics in 2000. Our client base has evolved as well. We now work primarily with strategists, research directors and brand managers within companies rather than advertising agencies.

We have worked in a range of product categories, including Automotive, Financial Services, Consumer Electronics, Cosmetics, Entertainment, Food and Beverages, Healthcare, Luxury Goods, Personal Care, Retailing, Travel, Trademark Litigation.

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Languages

English

Contact

Marketing Semiotics
Evanston IL
US 60201
1560

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