Marketing Today Marketing Magazine - Marketing Articles, Marketing Magazines, Marketing Newsletters
Marketing Today is published by Peter DeLegge (pronounced dee - ledge -- ee) Consulting. Since its launch in the mid-1990's, Marketing Today's mission has been focused on providing articles with insights on strategies and tactics, and results of studies relevant to marketers. When it was launched MarketingToday.com was virtually without peers on the Internet. Its original purpose was to serve as a communications vehicle for DeLegge's consulting practice, but without the bias commonly found in intellectual capital from consultants. Although, unlike newsletters and magazines of most consultants, Marketing Today has always welcomed outside authors. One of the early contributions to Marketing Today was from Seth Godin, who sent DeLegge an email praising Marketing Today. Other well known contributors have included copywriter extraordinaire and author Robert Bly and Jay Levinson, author of the Guerilla Marketing book series.
Although Marketing Today is relevant to all types of marketers, much of its content is focused on business-to-business marketing, DeLegge's key area of expertise. Over the years, Marketing Today has been recommended by numerous marketing associations, in college texts, by leading marketers, and University marketing departments including Harvard, Northwestern, Vanderbilt. Subscribers to Marketing Today eNewsletter read like a who's who of leading marketing professionals (see companies with subscriptions), representing more than 200 Fortune 1000 firms. One of the areas that separates Marketing Today from other publications is DeLegge's marketing expertise. Plain and simple, most marketing publications are created by journalists and editors, not marketing professionals. DeLegge has nearly twenty years experience with marketing management, marketing communications management and e-business strategy. He has served in marketing management positions at a wide range of industries at Fortune 500 to medium size corporations. He has consulted to many others.
DeLegge has served as Corporate Director, eBusiness Marketing (and prior to that, Marketing Director for a division) for Aon Corporation, a Fortune 500 (more specifically, a Fortune 200) global risk management and management consulting firm with over 53,000 employees where he was responsible for a number of enterprise-wide marketing initiatives and consults internally to global business units executives as well as managed internet marketing for a Fortune 50 global 100 brand. In 2001, DeLegge was part of a small team of professionals responsible for the company being selected as one of eWeek Magazine's 500 eBusiness Innovators (also selected in 2002); in addition, the corporate Website was selected as one of BtoB magazine's NetMarketing 100. DeLegge has been quoted in Crain's BtoB, Inside Direct Marketing, Christian Science Monitor, Wall Street Journal Career Journal and numerous national trade and news publications and journals. BtoB has referred to him as a "marketing expert." The BMA has referred to Peter as an "internet marketing maven."
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